A Lotta Nuthin’ Nuthin’
“Selling ones brewery is selling all of ones best friend’s careers, their hearts, the portion of their lives they spent working for you.”
“I would rather pull my eyes out”
“When you drink those beers, delicious or not, you support the platform they will use to change the game.”
“Ye faire consumer: know your brewer. Drink the work of people you personally relate to and have a reason to trust and want to support. Why not? You do become what you drink.”
“all good things come to an end, and sometimes that’s the way you know if they were good to begin with.”
“this relationship is a meeting of equals, not in terms of scale, for sure, but in terms of mission and meaning and mutual respect.”
“Some who don’t fully understand it all may say it is selling out. Truth is that we did then, and are now ‘buying in’… Money has value and equity has value too.”
– Tony Magee, Lagunitas Brewing Co (an entirely owned subsidiary of Heineken), over the course of 4 short years (2013-2017).
This DIPA was Stoopidly Hopped to the Maximus with:
Chinook, 522, Mandarina & Mosaic.
Brewed with heart, soul, independence, and genuine intentions.
8.9% abv, 70 IBUs