Dude Interrupting IPA
In our next iteration of beers named after public service announcements, we’d like to focus our attention on all the dudes. Dudes – we love you, but you gotta stop commenting/interjecting/interrupting/talking over our team. Especially if the person behind the bar does not look like you, as this most often occurs with a different gender than your own. Odds are, the bartender or the current customer they are interacting with, did not ask for your commentary. Nor do they need it – as often your opinions and words are misinformed and incorrect. And it’s not just here. It’s EVERYWHERE – we see it with our friends who are servers, bartenders, managers, brewers, owners, sales representatives, suppliers and hop farmers! And before you look around and reflectively comment “Not ALL Dudes!” we’d like to offer some of OUR unsolicited advice: Before you start to talk, 1.Stop (and control your instant reaction to puke words), 2. Look (like pay attention to social cues) and 3. Listen (while somebody else is talking). That’s not a panacea, but it’s a start. As for this beer, well it’s loaded with Simcoe, Idaho 7, Columbus and we think it tastes like…you know what? Nicely ask the person behind the bar.