You know what’s so fantastic and awesome about selling out to Big Beer? No no no, not the massive bank account. It’s that they just GET us. They are super supportive and want to elevate our already great product to the next level. They truly want to get our commodity into as many mouths as possible – efficiently and cost effectively – all for YOU, the CONSUMER! My God, they love consumers. They recognize in this current product culture that patience is decreasing and memory is fleeting, from baby boomers to millenials, and they can deliver on that with a smile! Live in the NOW and minimize FOMO, amiright?! Haha. In this great big world, beer is just another liquid, and liquids are just another business. Drink what you like, it doesn’t matter – we’re all friends and we’re all the same. Life’s too short to worry about the “people” behind the liquid, the “stories” and “ownership structure” of the business, the “location” where the liquid is made, the “scales of economies” and “vertical integration” of the liquid ingredients, and the “distribution” of the liquid to people consumers like you.
….
Beer is just Liquid? FUCK. YOU.
Simcoe, Mosaic, & Amarillo
6.8% abv, 55 IBUs