It might sound cRaZy, but the idea for this beer was to make it taste like purple. And in the most organic way possible – so like, just with hops. No fruits, no coloring, no gimmicks, no syrups. Just a carefully selected and implemented blend of Cashmere, Mosaic, Hallertau Blanc, Meridian, and Columbus Cryo hops because all of these varieties throw some version of dark fruit to us – whether it’s marionberry or blueberry or malbec grapes or concord grapes or blood orange (in that order). And in the end, we got pretty darn close! Magenta IS a shade of purple according to Crayola and Pantone and Benjamin Moore, so there’s that. Close your eyes and taste the color!