How do you sell the last “normal” IPA before we unleash the wetness? Well, for starters, you give it a name like “The Greatest” because how could anyone not buy the greatest IPA? Exactly. And also, you load it with hops nobody in the PNW will be tasting for months – we’re talking about Galaxy and Vic Secret from Australia, and Waimea and Pacific Sunrise from New Zealand. That’s some straight up, unique AF Southern Hemisphere banger product. And if you lighten that malt bill and dry the beer out (which we did), you make it so crushable that this beer literally drinks itself. Only the greatest for you!