Tigers & Lazerbeams
I remember the meeting like it was yesterday. We had this beer – light with a touch of wheat – a perfect vehicle for a new, multi-faceted and complex hop called HBC 369. It was clean, vibrant and tropical, with subtle savory and citrus undertones. But it needed a name, and it needed a label. We threw around ideas of neon, of Lisa Frank, of Ken Kesey, maybe with sharks or a snake – a Boomslang, perhaps?! – or maybe a Tiger? YES! A Tiger, a white tiger, shooting sparkly, neon Lazerbeams from it’s eyes!…
But that was then, and this is now. That beer is just another brand in yet another fake “craft” portfolio under an aimless “High End” division of a soulless and out-of-touch multibillion dollar MNC.
Warrior, Centennial, El Dorado & LOADS of Mosaic
7.0% ABV, 60 IBUS, and brewed in Seattle by an adamantly small, forever independent brewery that 5 former Elysian employees still work at.