When the marketing team of YCH wanted to come through for a brew day, we decided to focus on building an IPA around cryo versions of two hops often lost in the spotlight – Ekuanot and Idaho 7.  In this day and age, there’s so much “new, New, NEW!” that some really solid, delicious hops get lost in the shuffle. And marketing can help avoid that! Because not everything has to be the most shiny, picturesque little tokens that you just want to broadcast to all your friends via socials. These two varieties are fantastic, worthwhile, eccentric, and distinct, despite having weird names…and the name of the hop shouldn’t matter anyway! Um, Marketing where you at?? Anyways, it should be about the AROMA & FLAVOR characteristics, and these two are flush with sticky resin and bright pineapple, white grapefruit, and juniper. So saddle up to our 120 year old horse stable turned hole-in-the-wall or pull up a stool in our wonky 100 year old garage and gravel pit, and get comfy with this natural beauty of a beer.