STOP. 👏 YOUR. 👏 HEMMING. 👏 AND.👏HAWING. 👏OVER. 👏AMARILLO. 👏 HOPS!
The story of Amarillo hops reads like a Shakesperian play…minus the murder, and incest, and romance. Ok, it’s more like a regular story arc from your Creative Writing 201 class. Amarillo came out of the gates on fire in the mid-00s and everybody wanted to put it in their IPA. It tried to meet that massive demand too quickly, its quality wavered, brewers balked, and by then newer exciting varieties were being released and ramped up, and the next generation of craft brewers and drinkers tagged it as “old school” and “as cool as reebok classics.” WELL GUESS WHAT. THE 00s ARE BACK IN STYLE WITH THE KIDS and AMARILLO IS FIRE AGAIN. AND SO IS THIS BEER! Brewed with 19#/bbl of Fresh Green Whole Cone Amarillo from Virgil Gamache Farms picked while Mercury is in retrograde so it hits different and is totally yassified (See kids? We’re still hip!).